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Since its formation in 1964, the forwarder Alex Andersen has become one of Denmark’s leading forwarders. Initially, Andersen transported milk, rocks and gravel – until in 1979 a group of gardeners entrusted him with the distribution of their flowers. The flower transport has meanwhile become Andersen’s strongest income source. This is also noticeable in the logo – the initials of Alex Andersen with a sprouting flower.